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Article by Peter J. Normandia. Follow me on twitter.

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Building a business can be quite a journey. Everyone knows the road is rough in the beginning, and each day is one fight after another to become, and ultimately stay, successful. I have been busy navigating my own path as of late, and I thought I would share all we have learned.

Like anything else in life, the key to success is all how you battle through the storm.

The Passion Mobb

Pixel Mobb was created as a unity between multi-talented creatives in the media field. Basically, that means a video guy and businessman, partnered with a graphic designer/web guy, and working with two music producers and a cinematographer, combined all their incredible individual talents into one company, kind of like the cartoon Voltron.

It was a novel idea, and I was excited to be a part of it. Everyone involved is ultra talented, friendly, and most important of all, passionate about what they do. We were bucking the system, sacrificing everything to do what we love. In the beginning, the sun was bright, and possibilities for the future were as endless as time itself.

The Clouds Form

When a business starts out, it is an exciting time. Every business lasts this way for a certain amount of time. Some are successful off the bat, but most hit their first patch of gray sky sooner than later.

Everyone has a different viewpoint on a storm. Some will say it’s the worst storm they ever saw, while their neighbor is outside walking a dog with a cigarette. It’s all in the eye of the beholder. In business, it’s exactly the same.

How you handle that first storm, an each one after that, is what defines you as a business. Whether an internet, service, or a product based business, you will be tested at every turn keep your cool, and stay on your path.

The Settlers

It can be easy to settle for less when you first start out. Money is money, and clients are clients. Every business has to sacrifice in the beginning. However, sacrificing does not mean settling.

Settlers will adjust their plan to every storm, trying to avoid each one. They will let their competition & clients define who they are. They will continue to settle for mediocre results in the chase for money.

It can be easy sometimes for a Settler to tell them self they are trying, when all they are doing is trying to float by like a high school delinquent, hoping no one notices. Shit, if they are earning a buck or two, who is to complain, right?

Wrong. I used to be a settler because I didn’t know any better. In fact, I think I always was a settler until I got into my business, and learned that settling now means never being ‘settled’ later on.

The Rain Begins to Fall

All businesses take time to find their place. It’s like getting on the mat in Jiu Jitsu for the first time. Sure, you know how to fight for your life, and maybe even have some wrestling training or other strategic advantage. Truth be told though, your first time on the mat is going to be rough. It is a new world, no matter how familiar it may seem at first. Eventually, after much effort, you will realize, ‘damn, i have a long way to go.’

Businesses are quite similar. You may know the terrain, what you have to do, and how to do it, but there will always be obstacles in the way, the biggest of which is usually MONEY.

When things get rough for a business, Money is always at the heart of the argument. The bottom line, is even when it rains, a business needs to pay the principals involved. If it doesn’t, then what is the point? Well, for a business to grow, and make it through the initial storm, the key is to concentrate on Profit margin, not money.

Is that a Hurricane?

When money is tight, things can seem rough. I had the same issue, especially in this economy, time and time again. No matter what business we got, or how well we performed, the storm just seemed to be getting worse and worse.

The ultimate purpose of any business is to make money. However, successful businesses know it is actually quite a different purpose. The real purpose for any business is first, to provide value. Value is what you are giving in exchange for your client’s money. For Pixel Mobb, we essentially build effective media pieces that grab attention. The value is in the effectiveness of the media we create.

Clients come to us, because they see what we can do and they want to know how we can do it for them. This was our initial business plan. We do websites and videos and we can do them really well which is a big value to any business, small or large.

So why does there seem to be a hurricane forming in the horizon in your business? It could be because, like us, the price your are accepting in exchange for your ‘value’ is not inclusive of enough profit margin, the true value of success for any business.

The Eye of the Storm

When the wind is blowing all around, and rain is pelting you in the eye, it can be difficult to charge forward as a business. The goal, though, is to keep moving toward your goal no matter what.

The virtual swirling winds and rain represent all of the obstacles in your way. They may not ever completely disappear, but that does not mean you can not find balance.

For a business to properly balance itself, it must first understand what it is worth. Many new businesses think like I did. You need a website, then my business can help. You need a video, then we can do it. As long as we make a little money, what is the harm?

The harm is in setting the line too low. In order for a business to survive, it must…

• give the proper service to match its value
• have room for error and the unknown
• do the work professionally, dotting every i and crossing every t.
• ultimately provide the maximum value for its clients

In order for a business to do all of these things, they must make money doing it. That means setting the right price for your product or services, and sticking to it. If value is what you provide, don’t be afraid to charge for it. When you set the budget line low, you set the expectations for your services low as well.

A client does not think they spent $500, and you worked 80 hours. They simply think, I spent $500 and I want the most value I can get for that investment. Once the client is yours, and you settled for less, then the problem is unfixable. Once you set that profit margin low, it can be near impossible to ever get it back.

The First Sign of Light

Sticking to a higher profit margin for your business is not easy at first. There will be many times when you may have to turn down work, even though you need the money. Truth is, even though you may make a few hundred dollars, the time it will take to do so can be used to make much more money if you do not settle for less. Instead of settling for less, why not spend that time to do that project on doing what you have to to find the proper clients?

Think of it this way. What do you want from your business?

• To make enough money to live comfortably?
• To provide value to the industry?
• To have good clients that appreciate your service/product?

If you answered ‘Yes’ to all 3, then in order to do that, you may have to raise your price, not lower it. Lowering your price is really conveying to clients that you are lowering the value of what you do. You are willing to accept less, in order to survive. It is like settling for a newspaper to cover yourself in a hurricane. Sure, it may work a little, but what is the end result really going to be? Get another newspaper?

The Beauty after the Storm

For our company, settling for any clients just to pay our bills actually hurt us. In order to do the job right, we needed to do the whole job. The minute we lowered our price, we expected the client to understand that we gave them a break, so they need to give us a break. That never happens though. Clients are clients, no matter what price they pay.

Protect yourself by setting the price that is going to make you happy in your business. Think of it this way:

“If you can’t get paid what you need to make a living, then you are not really making a living.”

The problem may not be your high price, but rather the low value you are providing. Charge right, and provide that value to the utmost of your business’s ability. Creating that value is the only way to get through the rough patches. It may be tough at first, but nothing is more beautiful then the wondrous light after a terrible storm.

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Article by Peter J. Normandia. Follow me on Twitter.

It took only one human to invent electricity, one to discover the theory of relativity, one doctor to cure polio, and one man to lead the civil rights movement of the 60s. Albert Einstein had a problem, Jonas Salk had a mission, Martin Luther King had a dream, Thomas Edison had a goal, and hundreds like them had the same courage to live out their dreams no matter what that entailed.

Albert Einstein once said ‘It’s not that I’m so smart, it’s just that I stay with problems longer.’

Martin Luther King had a dream that many were afraid to listen to, yet he told the world about it.

Jonas Salk tested the initial polio vaccine on his wife, daughter, and himself.

Thomas Edison failed thousands of times before he revolutionized the world by inventing the incandescent light bulb.

All of these men were not afraid to be themselves, and trust in who they were, especially when times were rough. They knew the obstacles they faced caused everyone else to run in the opposite direction, however they stayed the course because they believed in themselves, no matter what that meant.

The question is, are you afraid to be yourself and live out your dreams?

This is not a challenging question, but rather one to be contemplated for a bit. You see, I can admit that I was very afraid to be myself for a long time. If you would have asked me then, I would have told you you were crazy, and probably tried to fight you (ooooh, to be young again).

Finding ourselves

Being who we are can be very difficult at times, especially when it conflicts with those around us. That is why there are so many mean people in the world. They are mean because they are afraid to be themselves, and some, rightfully so. Being themselves has caused others to mock, pick on, or worse, even physically hurt them. The world can be a tough place when you try to walk your own path. However, the end result is you wind up where no one else has before.

Being honest with ourself is another daily challenge we all face. Are we really listening to ourselves, or are we listening to our own excuses? It is the complexity of our mind that can make self honesty such a challenge. Yet, if we can truly be honest with ourselves, our life intelligence will grow at a rapid pace.

It took major surgery and a year of being stricken with a severe case of Crohn’s disease for me to see the importance of being myself. I was 18 years old, and faced with the prospect of never living a normal life again. After that experience, I started to chase what I love in life. There have been some bumps in the road since then, but somehow, I always wind up back on the same course toward my dreams. Sometimes a tragic experience can have an effect where suddenly, everything you thought was important means nothing now. In another words, your mind is cleared from all the bullshit we encounter in our lives, so it can see what really is important in our life.

Just Go Do It

Being yourself is not as easy as we might think. It takes hard, consistent work. Our brains are extremely adept at rationalization. So you may want to be that baseball player, but your brain will rationalize whether or not you can before you even try. You may think you are not big enough, or fast enough, or strong enough, or athletic enough, or even lucky enough. Whatever rationalization works best, your brain will find to avoid failure.

However, if we were never told such things, and wanted to be a ball player, we would simply just go out and do it.

What I have found is that being yourself is a challenge worth undertaking. It is like an individual revolution all inside your head. Suddenly, the straps are off, and you are free to roam the world fueled by your passion, without the chains of other’s judgement and/or opinion to hold you down. Every decision you make is actually decided internally, and not through three phone conversations and your Facebook friends list.

Standing Out is a Superpower

Being yourself is the only true way to stand out from the crowd, and conquer your dreams. You may think and feel like everyone else, but we are all unique in certain ways. It can be our passions, dreams, goals, or simply confidence that we can go where no one else has gone before, that separates us from the pack. Whatever it is, it is certainly worth pursuing.

Becoming an individual is like having a superpower, and not the crap super powers you see on twitter either. It is a superpower of individuality. No longer will you have to have others think for you. No longer will you accept the spoken word as fact. No longer will you live an ordinary life. It will become extraordinary, because it becomes your own.

Life in pursuit of your dreams is a sacrifice many of us are unwilling to undertake. There is much bark, but little bite when it comes down to the moment of truth. I think this is because the first, and hardest step, is going out on our own and simply being who we are, no matter what that means. People may not admit it, but there is a certain respect we have for someone who does their own thing, even if it’s not our thing. If we were to dig deeper in our psyche, I bet we would find that that respect is based on a hint of jealousy we have not done the same.

Everyday I work on being myself. I discover new things, work on my weaknesses, and continue to grow. We all do, whether we realize it or not. Some days are better than others. I can safely say that it is not a steady climb up the mountain. Some days we climb up, and some days we fall down. However, if we keep pursuing that goal, there is only one possible destination.

If you need a reminder stronger than this, check out the stories of Albert Einstein, Martin Luther King Jr., Jonas Salk, and Thomas Edison. Believe it or not, they were not that much different than you.

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Article by Peter J. Normandia. Follow me on Twitter.

Every person in the world runs into at least one problem a day. When you are a business owner, it can seem like you run into a problem per minute. Every time you solve one dilemma, an even tougher one seems to pop up out of nowhere. 

Dealing with problems is part of the job description for every entrepreneur. If you are not dealing with them, you are certainly delegating who is. Either way, you are going to set the tone for how problems are handled in your business, and better know the difference between problem solving and problem evolving.

If you tend to get emotional, your staff will do the same. If you tend to ignore the problems, your staff will follow suit. If you are waiting for someone to care more about your business than you, you are simply not cut from entrepreneurial cloth. Your business is your baby. Problems come with the business. Therefore, problems become your baby. The question is, are you a problem evolver, or a problem solver?

Problem Evolvers

Oxford American dictionaries states the definition of evolve is ‘to develop gradually, from a simple to a complex form‘. When a problem arises in a business, a problem evolver takes the initial problem and begins to mold it into something much, much worse. Their focus is solely on the problem, it’s possible consequences, and how they can be affected by it the least.

Problem evolvers tend to constantly bring up the problem, it’s inevitable doom, and who is to blame. They focus on the problem, who is responsible for it, and what consequences that party shall face. Instead of focusing on the solution, they make the person most responsible for the problem the target of their energy.

Problem Solvers

To solve a problem, according to Oxford American, means to ‘find an answer to, explanation for, or means for effectively dealing with (a problem or a mystery).‘ Essentially, problem solvers treat problems like a big game. They turn problems into fun riddles and challenges that drive them to find solutions.

Problem solvers never pinpoint blame, even if it is rightfully deserved. They don’t see an employee or a client as a problem. They see the position that that employee or client was put in as the problem. Problem solvers don’t worry about the potential consequences. They focus on how to surpass those obstacles, even when it seems there is no hope of doing so. Problem solvers remain calm, cool, and collected in order to take a fresh approach to the problem. After all, it is a game, and they want to win as much as possible.

The Unavoidable Truth

Truth be told, if you are in business, you are going to have to learn to deal with problems on a consistent basis. The growth of your business, especially if it’s yours, solely depends on your ability to navigate through the daily, sometimes seemingly insurmountable problems that swoop in like rain clouds on a sunny day.

If you can’t avoid them, you might as well learn to enjoy them. Become a problem solver, make it all a game, and challenge yourself to lead your business through whatever storm might come next. You are ready. You are confident. You are excited, because you are a Problem solver. Problems are what you love. In fact, you look forward to them and revel in setting an example for your staff and clients. Handling them is the daily challenge that gets you out o bed in the morning. What once was a burden, now becomes your fuel. Say it with me…

‘I am a problem solver. Handling problems is what I do. I know a problem without a solution does not exist. In fact, the bigger the problem, the more fun the challenge.‘

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Inspired recently by Napolean Hill’s classic book ‘Think and Grow Rich‘, my partner and I recently sat down to plan our strategy to make more money than we can count. The following steps are the process we went through over the last year to get to the point where we were able to make this plan. There are six steps in the plan put forth in ‘Think and Grow Rich’. I have included them in this list, and added my interpretation of them. If you have not read ‘Think and Grow Rich’, I certainly suggest it. I can’t say it will make you rich, whatever your definition of that is, but it will certainly open your mind to the fact of just how possible it is to become so.

1. Think about what type of life you would like to live.

Don’t think about money. Money is pointless at this stage. In fact, pretend money does not exist. You simply have to choose what you will spend the majority of your time on. Now, don’t worry about changing your mind. That is okay. The important thing is to be successful in whatever you do, so learning how to succeed on one path will easily translate over to the next. Even if you pick the wrong path, it will not be a waste of time.

2. Write down how much money you would like to make.

As Napolean Hill says, you need to define this number and make a commitment to it. Write it down on a piece of paper right now. Don’t be scared either. I wrote down $200 million. My partner wrote down $333 million. Remember, this is our one life. If we are not going to try and go big, then why try at all? 

3. Write down what you are willing to sacrifice for this financial gain.

Napolean Hill opened my eyes to a very simple concept, that for some reason or other, had eluded me. If you want to make a lot of money, it is going to take sacrifice. It is not simply, think about it, and it will happen. You are going to have to give up family time, weekends, hobbies, television, and all sorts of things. Right now, list all of the things you are willing to give up to reach this goal. Remember, the higher the sum, the more sacrifice it requires.

4. Make a due date.

Another great step from ‘Think and Grow Rich’. Define the time period in which you want to achieve this goal by setting a due date to reach it. Now, don’t be scared to make the commitment. I wrote down 3 years with a due date of 7/4/2012. You can write down anything you like. The important part is to make that date and stand by it no matter what. Write it down right now.

5. Make a plan to acquire those sums.

This step from the book is quite useful. It helped us tremendously. You see, my partner and I had a couple of services that we are releasing this June. Now, originally, we were set on a certain strategy for marketing these services. We were thinking, in a few years, we may be able to collect enough monthly to pay all our bills. However, with this new commitment to a large financial gain, we had to think bigger. So we did, and what we came up with is incredible! I am not able to delve into details at this time, but the idea is probably our best idea yet. I can’t believe we didn’t see it before. We would have never thought of it had we not been forced to plan a way on how to make our fortune.

What I learned while doing this is, if you do not make a plan, how can you hope to achieve that sum? The answer is you can’t. That’s why, right now, you need to take some time and write down exactly how you plan to acquire the sum you desire. Don’t worry about the small details. Just get to thinking how you are going to take your passion, and turn it into gold.

6. Read it 2x a Day

So you now have a list. Napolean Hill, and my partner who had read hundreds of similar books, both say you should write the plan as if it already happened. For example, you may write…

“In the last 3 years, I have acquired $200 million dollars. To get this sum, I have sacrificed time with my family, weekends, television, training, luxuries, expensive dinners, good credit, sweat, blood, and tears. My fortune was acquired by (insert plan here). 3 years ago, I made a deal that by today, I will have acquired $200 million. There is no feeling quite like knowing I achieved my goal. It is too treasured to try and explain with mere words.“

Napolean Hill suggests reading it when you wake up, and before you go to bed. I think, as long as you read it daily, it will have the same effect. The important part is to get a taste of the incredible feeling of reaching that goal every time you read it. That is your daily motivation, Not the money, but that feeling of success. Right now, write down your own tale, as you would be telling it to others, after it is accomplished.

7. Believe in Your Ability

One of the things this book has done for me is it cemented the thought in my head that I really can do anything I want to. I think, along the course of our life, barraged by negativity day after day, we tend to doubt our ability to achieve things. ‘Sure, I’d love to be rich, but I’m just not the rich type.’ If you think like this, unfortunately, you are a 100% right.

To follow your plan, you must believe in it whole heartedly. You must believe that even if you are not ready at this very moment, by following that path, you will become as ready as you will ever be. It is not you that makes the path, but rather the path that makes you. You have made a commitment because you believed in your self. Now you have to do your best to stick to it.

8.  Start Right Now!

This is Napolean Hill’s final step in his book. He points out that, whether you are ready or not, you must start on this plan right now. It reminds me of starting out in Jiu Jitsu. They don’t show you moves, and make sure you know what to do before you start. Instead, they simply throw you right into the fire. To become good at Jiu Jitsu, you must first learn what NOT to do, before you learn what to do. The same goes for your plan. Jump right into the fire, and trust in your ability to adapt. Humans are nature’s greatest example of adaptation, so don’t tell me you don’t adapt well. Tell me you choose not to let yourself adapt well, because you are afraid you might not succeed. That is the truth, and from here on out, as you set out to start on this plan, the truth is all you have left.

9. Be honest with yourself.

Making a commitment to reach a goal is quite scary. It may sound ridiculous to others. It may invoke some teasing from friends and family. People think I am a moron when I tell them I am going to make $200 million in the next three years. However, I don’t care what anyone thinks. I don’t expect them to believe me. If someone told me that, I would not believe them either.

The truth is, you are not telling these people when you speak to them. You are telling yourself. You are being honest with yourself and your intentions. This is an important part of self confidence. Be firm in what you want. Don’t let anyone tell you different. It is your life, and the only thing you can do, is be honest with yourself about how you want to live it.

10. Money is not important.

This may seem ironic. If money is not important, than why the hell did we waste our time on the first 9 steps? The answer is that money is one part of living a stress free life. The feeling of reaching the goal you set out to reach is the true treasure of this journey. Imagine the possibilities that will open if you firmly believed you can achieve anything if you actually committed your mind to it. Think about the smug feeling of confidence you would have the next time somebody laughs at your lofty goals.

This is the feeling you need to have right now. This is the feeling of confidence you need to make your plan a reality. It’s not about the money, even though there will be plenty. It’s about harnessing the power of your mind, and realizing that with the gifts you have right now, anything, anything at all, is possible. It’s just a matter of committing yourself to it. Are you ready?

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Article by Peter J. Normandia. Follow me on Twitter.

Are you a control freak? I think we all are at times, some more than others. Over the course of the last few years, as my business has slowly grown, I have learned that a big key to success is learning to let go and not freak the hell out about it. If you find yourself freaking out at the thought of letting someone else do work for your business without you looking over their shoulder, then this post is definitely for you.

For those of you who don’t know, I am partners in the media production company Pixel Mobb. Being that we are content creators, as well as web and video guys, it would seem logical for us to design our own website and marketing materials. However, when you are building a business, paying the bills comes first. So creating content for clients has taken priority over our creating content for us.

Not only that, but we also have had quite a hard time branding ourselves, though apparently that is normal. My partner recently read about a famous logo designer that took 12 years to design his own logo. I guess it can be hard when you have to do it for yourself, and not a client. A client gives direction, feedback, and provides work that has no previous emotional attachment. When it’s time for you to give direction and feedback on your own company, many things can cloud the focus you need to have.

That’s why you need to learn about letting go.

Entrepreneurs are hungry, motivated, do-it-yourself type of people. They don’t let obstacles stand in the way of their goals. They do what they have to to get things done. These are excellent traits, and necessary in order to achieve success. However, the one thing entrepreneurs have a tough time with, is letting go of the steering wheel for their business.

For example, I have had many clients who hired us to do a site with this exact problem. They loved our ideas, our portfolio, and our personality. We sign the contract, work out the details, and get to building the site. When they look at the design comps however, they want to make changes. They want to move things around for no particular reason other then that’s where they think it should go. They want to resize things, and use elements in the site they think are cool, or that a friend of a friend gave them.

Now, you may be reading this saying that is their right as a client. Truth be told, you are right. In the end, we will do what the client wants. However, time and time again, that client’s site does not succeed the way they envisioned. Sure, they get what they wanted, but they don’t get the important part: our company’s experience. Each decision we make is based on the tons of experience we have. The funny thing is, our experience is the only reason a client even hires us anyway.

The reason they hired us was because they liked what we have done as professionals. After they hired us, though, these particular clients acted as if they were the professionals. They hired us to do a job, and now they are telling us what to do.

Picture this with another occupation, such as a house builder. Imagine telling the builder what materials to use, where to put the nails, and the order to build the house in. The builder would tell you you’re crazy, and not take the job.

Now, while I complain about my clients like this, as a business owner, I have also been THOSE clients. I have caught myself telling ideas to people with much more experience than me, then thinking to myself, what the hell am I doing? I hired these professionals, let me do what they say. That is when the relief washes over me. It’s not my responsibility. Give them a chance and see if they do well. If not, you will find out that you have not hired the right person, which is my responsibility. Hiring a robot is not good for any business, as what’s the point of hiring a company you have to take time to manage?

There is none, except to ease your fears that it won’t turn out the way you want. However, you need to move past that, and trust in your ability to hire the right people for the job.

This is called letting go.

It can be the single toughest thing for you to possibly do with your business. At the end of the day, most business owners are control freaks in one way or another. In order to learn to let go, and keep your wits about you, I have come up with the following list.

5 Reasons To Let Go & Not Freak the Hell Out

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1. Know your role.

You have hired a person to do a job. There is a reason for that. Either you can not do it yourself, you lack the experience, of you simply lack the time. Whatever the reason, you have hired this person to take their time to complete your objective. If you don’t have the time, experience, or knowledge to do it yourself, then you don’t have the time, experience, or knowledge to tell someone how to do it either. Make sense?

2. Your input has it’s limitations.

Many entrepreneurs are great idea people. It comes with the territory. However, you must know the limitations of your input. It is very cool to give ideas, concepts, examples, and goals to the people you have hired to do a job. It is very important to also understand that these are just ideas. Your ideas are the starting point, not the ending point. You have hired this person to take you from start to finish. Give them the starting point, and then let them lead you to the finish.

3. Encourage, don’t direct

The goal when you hire someone is to get them to do the best job possible. Sometimes, to understand their job, I will put myself in the person’s shoes who I have hired.

• How would I react to the direction I am giving?
• If this was me, what would make me do the best possible job?

I try to answer these questions before I give my direction. A good baseball coach doesn’t tell the pitcher what to throw. Instead he uses motivation to get the pitcher confident enough to have faith in whatever pitch he chooses to throw. The same should go for you.

4. Firm vs. Flexible

I’m sure you all want to know, what happens if you let go, and the person screws it up royally? Well, that is a legitimate fear for concern. In order to avoid this, it is important to understand where to be firm and where to be flexible. The place to put your foot down is in your goals for the project. If I am building you a website, I need to understand what your goal is for the site. It is very important that a client stay firm in what they want to accomplish. This is important, because it is a major part of the starting point.

Where you need to be flexible is in the approach to reach the goal. Let the professional guide you into the right approach. Ask them why this approach is best to meet your goals. Question them on the process, and how that is going to help you reach your goal. However, don’t direct them on how to achieve the goal you want. That is why you hired them. Your job is to provide them what they need to do their job, not on how to do it.

5. Freaking out is a waste of precious time.

You heard it here first. Well, probably not, but it is true. Freaking out, worrying, or any of that emotional stuff is simply a waste of time. Better to spend your day controlling what you can, then worrying about all the things you can’t.

This is not to say anticipating problems is bad. It is quite beneficial to anticipate what could go wrong. However, all you can do is anticipate and prepare for it. Worrying and stressing over it just puts you in a weaker mind state which makes getting imperative work done twice as hard. Be confident in your preparation, and learn to let go.

You may be quite amazed the amount of clarity you have when you learn to let go. It is a scary, but great feeling. Remember, if someone does not do a good job, it’s not because you weren’t telling them how to do it. It’s cause you hired the wrong person for the job. Concentrate on finding the right people, testing them out, and if they are good, you will not have to worry again. That is where you can become more successful as an entrepreneur.

That is why letting go is so important. Don’t think of it as letting go of control. Think of it as letting go of useless fear, worry, and stress, cause in reality, that’s what it really is. The only place these fears, worry, and stress exist is in your head. If it is not in your head, then truth be told, it doesn’t even exist. Imagine that.

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Article by Peter J. Normandia. Follow me on Twitter.

In New Jersey, USA, it has just reached spring time. The plants are budding, the landscapers are back, and the weather is finely enjoyable (at least for this week). With all of the new developments in nature, spring should be a reminder of the cycle all life follows, and all businesses as well.

Like a new business, there is seasons for each part of the process it takes to build a successful venture. One of the biggest mistakes a new business owner can have is believing that everything is going to run smoothly from the start. It takes time to learn how to become ‘seasoned’ in your business.

Today’s post is all about identifying the four seasons a business year will have, and helping you identify the best way to handle each one.

Spring

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Ah, the beginning of all life. Every new business venture is like the spring. Things look bright as life envelopes the barren landscape that once was. As the ideas start to bud into fruition, the business begins it’s new life.

The most important part of the spring is taking the time to make sure all the seeds are planted with the right amount of care. The same goes for your new business. It is important in this stage of the process to identify your desired outcomes, plant the proper seeds, and take into account that not everything will go smoothly. A lot of things occur between the spring and harvest time that are out of your control. If you lack experience in this new business, definitely prepare to learn some important lessons the hard way.

Once you have properly planted the seeds of your business and prepared for the year, it should be about time for the next season to roll on in.

Summer

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Ah, the heat is on. Summer is the busy time. This is when you put in the sweat and tears, all while rolling with the punches. The summer can either be a scorcher, or a day at the beach. It all depends on how well you prepared in the spring.

It is during the summer time that it’s important to view things objectively. When it’s hot in the kitchen, people want to get out. You must be prepared for things to be rough in the beginning, and for you to be adaptable. Don’t get caught up in playing the blame game with your team. It is important to correct the mistakes that come up during the busy summer season, so that they don’t happen twice. Planning perfectly to avoid any and all mistakes takes years of experience. Don’t expect it the first summer you put your business out there.

Once the business slows down, and the heat subsides, it will be about that time when autumn rolls around.

Fall

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This is the harvest time. Every business creates a plan (spring), puts it into action (summer), and then they see the results of their labor. Busy times are seasonal for almost any business. When things begin to slow down, that is a good time to evaluate the fruits of your labor.

Fall is a time of change. You now have seen the results of your actions. This is the time to implement the changes you need to make. Don’t wait for next summer to roll around and think you will remember all the things you need to do better. Make those decisions in the fall, when the last busy summer is still fresh in your mind.

Fall is also the time when you will see if the harvest will get you through the slow season known as…

Winter

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They can be long and hard, or they can be mild and bearable. Depending on your business, there is always a slow time. For mine, it is in November and December. For other’s, that is the busiest time of year. It all depends on the geography of your business.

Regardless, though, the metaphorical winter time is the slow time for a business. This is when you need to survive off the fruits of your labor from the spring and summer. In the beginning of a business, this can be the hardest time. Money is tight, business is slow, and surviving the financial freeze can be as difficult as trying to steer a car on a sheet of ice during a blizzard. This is where you need to hold down the fort, and concentrate on doing whatever you can to make your business more prepared for the coming spring. Simply take it a day at a time.

As your business grows, eventually, you may have no winter at all. When things go well, these slow months become vacation months. However, you have to get to that point first. You don’t start out at an ideal situation. You simply create one through years of hard work.

It’s a New Year!

When the flowers start to creep out from the dirt, and the leaves begin to bud on their branches, it is time to start the process all over again. Every spring, you will have a renewed vigor to do better than the last year. Every spring you will gain experience through your triumphs and your failures. However, as a ‘seasoned’ veteran of your business, you will become more & more familiar with the ins and outs of navigating your way through each year. It is only a matter of time.

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Article by Peter J. Normandia. Follow me on Twitter.

Every Saturday I teach people how to choke other people.

Well, not every Saturday. Many classes have no chokes in them. Instead we work other Jiu Jitsu moves such as positioning, leg locks, arm bars, triangles, escapes, etc. However, many days, my job as an instructor is to teach people the best way to choke their opponents.

This is not just a physical thing. Sure there are sequential steps to properly apply a choke, but mostly, the art of choking someone is a mental battle. There is a certain philosophy to achieve success. It takes focus, faith in yourself, and most of all, patience.

I have actually found that the philosophy behind choking someone properly, and achieving success at something, are one and the same. In fact, the process is quite relative. The steps to securing a successful choke on someone are almost identical to the steps to succeeding at whatever you choose.

Let’s take a look, using the philosophy of applying the Rear Naked Choke, pictured below, as an example.

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Step 1: Set it Up right from the Start

Obvious, but very true. The set up is everything. If you have a bad setup, you will never succeed, be it a choke, or a business venture. You can not build anything solid on a shaky foundation. You have to put yourself in the proper position from the start to apply the choke successfully, or don’t bother wasting your energy. With the choke, everyone knows the hand has to be around the neck, but did you see in the picture how the feet (called hooks) are wrapped around his waist. This is also an important part of the set up that many beginners over look. Without the hooks, the person can roll out of the choke. Without putting yourself in the proper position, you will severely limit any chance for future success.

Step 2: Go for it.

The Choke is not going to come to you. It is one thing to finish a choke on someone while learning, and a whole other process to learn how to apply it in a real life situation when people are going live. No one is going to roll over and say, okay, I’m ready, choke me (at least I hope not). You have to commit yourself to going for it.

Step 3: Try, Try, and Try again.

Success in anthing takes trial and error. Sometimes their resistance is so strong, that you really have to slowly dig your hand under their chin just to slip it in there. It can be a tough road when people are competing against you to succeed. They never make it easy. However, once you succeed a few times, you’ll gain the confidence of a natural. The important thing is to be patient, and learn from your mistakes. Trust in the fact that eventually, over time, you will figure it out. Just continue to faithfully battle your hands around the neck of success until you see an opportunity to capitalize on it.

Step 4: Finish the move

You can’t believe it. You actually put yourself in the perfect position, and now the time is here to reach your goal and finish the choke. Take a deep breath, and relax. I know it has been a long road, but you don’t want to have to start all over again from the beginning. Stay focused.

Once you get a good grip with one hand on the neck, the next step is slipping in your other hand in to tighten the choke. This is where most people mess up. Setting up the choke, and getting the grip are the first two steps. They take patience, and so does this step. Remember, the closer you get to your goal, the harder the resistance is going to be.

However, you will remain calm, because you know you set up a solid foundation, properly applying the previous steps. Therefore, you will ignore the chaos around you as the other person fights vigorously to escape, simply focusing all your energy on finishing what you started. It is always the calm, steady approach, like a snake choking it’s lunch, that wins the war. Being over aggressive, or over anxious, will make your life 100x more difficult every time.

All in all, hopefully you will try to use these metaphorical tips achieve success in whatever your heart desires, and not just to try choking the people you know.

Well, at least not the good people.

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Article by Peter J. Normandia. Follow me on Twitter.

WARNING: The following article will obliterate any and all excuses you have created for why you can not be successful. If you wish to continue to effectively believe these excuses, please skip today’s post.

When I was a kid, I used to be sure that I was going to be rich. When I was in film school, I was sure I was going to be the next big movie director. And today, for the first time in a long time, I am sure of those things again. It’s just a matter of time.

I realized this the other day, before Jiu Jitsu class, while reading the back of a t-shirt. As stupid as that sounds, it is actually true. I’m sitting there stretching between classes and I see this printed on the back of my boy’s t-shirt

“What would you do if I told you, you could not fail”

I started thinking about YinvsYang immediately, and figured I’d write a post about the concept. However, I thought the quote could go even further. I started thinking about it, and suddenly, I realized something I could not believe. How did I not think of this before? My eyes popped open with excitement, like a kid who finally figures out the way to beat a tough video game. What I realized was…

Failure does not exist.

Take a minute to let this settle in for a second.

Failure does not really exist.

Think about it. What exactly is failure?

In the literal sense, ‘failure’ is a word. In the Oxford American dictionary, a ‘word’ is a single distinct conceptual unit of language, compromising inflected and various forms. Words are created by humans to have a meaning. Oxford American dictionary defines ‘failure’ in 2 ways.

1. A lack of success.

• An unsuccessful person, enterprise, or thing
• lack of success in passing a test
• A grade that is not high enough to pass a test.

2. The action or state of not functioning.

• A sudden cessation of power
• The collapse of a business

Upon closer study, you see that ‘failure’ is only specific to a moment in time.

• Being unsuccessful means you have not reached success yet. That is time specific. It only takes having success once to realize your time ‘being unsuccessful’ was actually just the bumpy ‘road to success’.
• Failing a man made test happens at a specific time. Many students have failed a test, and then passed the class.
• A sudden cessation of power has different details behind it every time.
• Businesses only collapse once, unless they are rebuilt and collapse again. Either way, it’s unique to a moment in time. 

The point is you can fail in the short term hundreds of times, but that does not make you a failure in the long run. Failure is a word that is based on other’s perception. An unsuccessful person, and a grade that is not passing, are both defined by man. Man creates the test, and Man creates a definition of failing that test.

Unless you let a time that you fail be your last moment chasing that goal, how can you possibly be a failure? The answer is, you can’t. If you continue chasing your dreams, it is impossible to be considered a failure. You are just going down your path to success, and these are the bumps in the road you are facing. Each one you navigate over builds character, confidence, and wisdom. Just look at some these ‘failures’ we know about in life….

• Was Michael Jordan a failure when he got cut from his high school basketball team?
• Was Donald Trump a failure when his business went bankrupt?
• Was Abraham Lincoln a failure when the country broke out into Civil War?

The answer to all of these is both ‘yes’ and ‘no’. If they would have gave up at those moments, then yes, they would have cemented failure for them self. However, they did not give up, and history shows that these men have been anything but failures.

‘Failure’ is not a term to define our life as a whole. It is used to define the sum of events up until right now. For example, if I fail my driving test, then right now, I am a failure. However, once I pass it, that is no longer the case. It just took me two times to succeed.

‘Failure’ is also a manmade term. Animals don’t understand failure. They are simply survivors. Whatever they fail at, they try again and again till they figure it out, or they move on and forget about it.

Failure does not exist, except in our own minds.

The mind is powerful, and can show you all sorts of potential devastating outcomes. However, the mind is a muscle. It needs to be developed and taught the right answers. The mind’s best teacher is experience. To get experience, you must fail over and over. These ‘failures’ are all just moments in time. Once you reach your goal, the ‘failures’ wind up becoming the obstacles you overcame. The bigger the failure, the bigger the obstacle, and subsequently, the better the story.

The fear of failure, is the fear of your own mind.

Anything we want to accomplish can be done, if we just realize the road to success is going to be bumpy on the way there. Many people try to travel the road to success, but as soon as the terrain gets rough, they turn and run back. Successful people keep going. They know the road to success is never easy, therefore they never expect it to be. In fact, they know the more difficult the terrain, the greater the success will be. It’s all relative.

Once you realize this, than the truth becomes obvious. We really can do anything we want to as long as we put our mind to it. Putting our mind to it means we are willing to deal with the terrain of the road we choose to travel.

Becoming successful is really all about answering the following questions, which you can do in the comments below.

1. What do you dream of doing?
2. Are you truly willing to deal with ALL the bumps in the road it takes to get there, even if you don’t know what those bumps are?

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Article by Peter J. Normandia. Follow me on Twitter.

Hey, you want to be successful? You looking to take it to the next level? You ever wonder what is it really going to take to achieve your wildest dreams? Me too. Over the course of the road I have traveled, I have come up with six things every single person must know if they ever dare to dream of success…

1. Shit ain’t easy.

I don’t care what it is, being successful is never, ever, ever, going to be easy. It is going to be a grind regardless. Just think about it, if it were that easy, everyone would be doing it. It takes physical and emotional strength. It takes faith. It takes nerve. Put it this way. Right now, think to yourself how hard you estimate it’s going to be to become a success in whatever you choose. Think about the long road. Okay, now however hard you just thought it was going to be, I would times it by 100. That might even be a little optimistic.  The bottom line is, whatever you want to do, it takes a lot of sweat and tears. If you know that going in, it makes the bumps in the road that much easier to travel. 

2. Don’t just do things, do things right.

We all love the short cuts. I am the king of short cuts. However, I learned time and time again, especially in Jiu jitsu, that you have to do things the right way. You may be able to get over everybody on a daily basis, but you are only fooling yourself. Take the time to do things right. Don’t rush them, or just do things to get them done. Take the time to learn everything you can. Do the research to feel confident in your decisions. You can’t win every battle, but you sure as hell can increase the odds each time. 

3. Even when no one else does, believe in yourself.

Risk is an essential part of becoming successful. A lot of people will warn you of the risks, mostly because they wouldn’t dare to take them themselves. Want to know what I think of this kind of advice? Next time your stomach is not feeling well, turn around after you finish using the toilet. That stuff floating there is just as valuable. I mean actually, it might be worth more. Business is business. No one knows what it’s like in your position except for you. No one has your passion. Don’t let the crowd steer your ship. That’s the captain’s Job, and passion is his steering wheel.

4. Out work your competition

Picture your job field like a huge MMA tournament. Everyone is training hard, but some are pushing the limits. Some are so dedicated to their own success, it consumes them. They become a machine, working every day toward their goal without thought. When it comes time to get in the cage, they look like silent predators stalking through the night, emotionless, till the cage door closes and it’s time to attack. Their belief in their preparation is what carries them through the arduous fight. Apply this same story to your job field. Are you a machine? Are you prepared for the grueling grind to be successful? You better be.

5. Do unto others as you would have done unto yourself.

An oldie, but a goodie. You don’t need to be religious to live by this creed. I have found that Karma is real. It is everywhere. When you do something negative, you send out a negative vibe, which always reverberates back to you in some way. The same goes for when you do something positive as well. Don’t worry about what other people do to you. Just do what you do. If your mind is right, they don’t have a chance anyway. You can overcome everything on the road to success. As I was always told by my family, it just takes patience, persistence, and perseverance to overcome any obstacle life throws your way.

6. Reap the Rewards and Pass them Around

You work your ass off. The first five steps involve taking people’s crap, working when other’s sleep, taking risks most wouldn’t dare, and making sacrifices most couldn’t bare. When you travel this kind of road, you better enjoy all of the success you get. Reward yourself for pushing the limits. Reward those who have helped you push those limits. Give away parts of your rewards to those that deserve them. Remember, whatever good vibes you spread around always reverberate back to you, so spread them while you can. Nothing breeds success, like success…or so I have heard

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Article by Peter J. Normandia. Follow me on Twitter.

The secret of success is actually quite simple if you think about it. Success is just about those people who keep on going when everybody else would have stopped.

For those of you that read Yin vs Yang regularly, you have definitely heard me mention Fallout Shelter before. I have chronicled their story a few times to show how persistence, patience, and perseverance can take you anywhere you want to go.

Recently, they have achieved a small success and their future is looking brighter then a new pair of 20 inch rims. URB Magazine has a big contest every year, and Haylo’s song ‘Don’t Let Her Go’ was one of the songs personally selected to enter the contest. Since then things have taken off. Fallout Shelter has been selling clothing, meeting new fans, and even was contacted by a big time Artist looking for beats. It’s a small step, but quite a motivating taste of the possibilities that lie ahead.

This just goes to show, that once again, no matter what anyone says, or how road the rough may seem, one day, if you keep on pushing, all the sweat and tears will seem worth it.  In fact, you will treasure them forever.  It’s tough times like these where we are reminded the value of everyday things we take for granted. It’s tough times like these that make moments like being selected for a major contest so exciting.

Success is an ongoing battle we all take part in daily. Most times we fail, but sometimes we triumph. It’s those of us reaching for the stars that benefit the most from these small moments of triumph, for they can carry us through the rest of our life.

So here is a Yin vs Yang tribute to Fallout Shelter for continuing to attack their dream with relentless passion. If you are interested, you can help them out by voting here.

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