Yin vs YangThe Battle for Success in Life

photo credit

Article by Peter J. Normandia. Follow me on Twitter.

Every Wednesday is Personal Development in Business…

It took us a year to figure out what I am about to share with you. I may be a bit of a slow learner, but at least it definitely all makes sense now. For any entrepreneurs out there, here is some advice that may save you the same trouble my partner and I experienced while building our company.

I am partners in a media production agency called Reimagine. We are a two man team. My partner specializes in design and creative direction. I handle the video side, client relations, project management, with a smidgen of content writing thrown in.

Making Our Mark

Our main issue has been in branding Reimagine over the last year. When we first opened, we were lucky enough to get a couple of major jobs right off the bat. However, this caused us to put off building our own image for the time being. It was only recently, this became a top priority for us.

For some reason, it always seems easier to help brand other people’s companies then your own. We tend to do design driven, edgy work, and wanted  to attract medium to large clients who had no problem paying for our talents. Usually that means attracting Agencies. To do so, we wanted to provide a very professional image. We wanted to be like the million dollar companies racking up the clients in our industry. We wanted to convey the impression that we were just like them.

The Reality

The problem is, we were not just like them. In fact, nothing could be further than the truth. Two men in a start-up business is no comparison to a seasoned slew of veterans in a million dollar company, no matter what image we projected. Our website and print media may look like a million dollar company, but after working with us for a a few months, it is apparent we are simply a small talented team.

That’s when my partner and a colleague figured out a better way. The solution they discovered seemed so simple, it was like, why didn’t I think of that? All of a sudden, it all made sense, and we had a concept for our branding. What was the concept?

We are a two man team that is hungry, talented, unique, off the wall, and easily accessible.

In other words, we would just be ourselves. We didn’t need to pretend to be something we were not. Actually, we realized it was quite beneficial for us to relish in the fact we were a small company with less overhead.

We even took it a step further. My partner and I are polar opposites. Whatever he can do well, I can’t, and vice versa. He’s way to the left, and I grew up conservative. It’s what makes us such a well rounded pair. We decided that this would be our identity. We didn’t have to be like the big companies to succeed. We had to just be ourselves and play to our advantages. 

Suddenly the longing for an identity dissipated into thin air. It seems the concept we were searching for was right in front of our eyes all along.

Playing to Your Advantage

I think the original problem we had when looking at our company was we were too focused on where we wanted to be, and not where we were. Building your dream company happens one step at a time, and there are advantages and disadvantages for every step along the way. One of the advantages we were ignoring was the fact that we were a small personable team. We were too concerned with the giant shadow of some of the major players to just simply be ourselves. However, unlike the big wigs, we are extremely adaptable, easily accessible, and also, a bit less expensive. That was our advantage, and that’s the best way to brand ourselves.

For anyone else building their business image, try answering these questions:

• Who are you?
• What do you do best?
• What are the positives for a client that chooses your product or services?

Take the answers to these questions and start from there. No matter who you are, or where you are starting from, I guarantee there is some advantage to your position. You just have to find it. It is amazing, but if you think about it, there are always advantages to every position, from high to low. Just like Poker, it all depends on what your hand is, and how you play it.

Remember, you can not please everyone. However, rest assure that there is a deep pleasure derived from the relief of no longer pretending to be something you are not. Trust me on that.

Feedback

Have any of you had a similar experience with your business? Ever try to project yourself to be something you are not, when in reality, the best option was simply to be yourself? Leave your answeres in the comments below….

——————————————————————————————–

If you like what you see, get all the latest updates right to your email…